The Lessons The Homeless Taught Me About Marketing My Home Based Business
by: Chris Stirling
Like so many people in North America I live in a city that has too many people living on the streets and who are homeless or in need of financial assistance. So often these people approach me asking for "spare change" or "help". I always just ignore these request and continue on my way, except yesterday.
Yesterday I had an eye opening moment, actually 2 moments, that happens every so often. You see I was minding my own business walking along the sea wall in my home city. I just happened to be walking behind a person asking for "spare change" from every person he encountered on the sea wall. He was not very successful as most people just pretended they did not hear the request or even see him. But, every 20th person, or so, he would encounter a receptive individual who would indulge in his request for "spare change". This man taught me 2 lessons:
1 - Be consistent with your messaging. I'm sure this man did not do much scientific testing but he did believe in the message of "spare change" and he delivered his message to every person he encountered with confidence that it would be successful eventually. I realized I could do the same with my marketing message. Instead of having multiple marketing ads out there I should find a message that works and run with it.
2 - Every "no" gets you closer to a "yes". This man was never deterred by a person ignoring him or a "no". He just continued on, knowing that eventually he would receive a "yes". I realized this is the same for my business. Not everybody will be interested in my home based business opportunity or products and that is OK. If I believe in my message, eventually I will encounter someone who is.
Later that day I was driving home and I noticed another homeless man standing at a very busy stop light intersection holding a cardboard sign asking for help. As I was sitting there waiting for my light to turn green watching every 7th or 8th car hand him some change I realized this man also taught me 2 lessons about marketing:
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The Lessons The Homeless Taught Me About Marketing My Home Based Business
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About The Author
Chris Stirling is the owner of http://www.stirls.com and publisher of Work At Home Top Picks Newsletter.His Home Business Directory website is designed to help other people achieve their goal of having their own work at home business. http://www.stirls.com.
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